Hold that Tweet! Why Snap Film Judgments are Negatively Impacted by Cognitive Biases

Hold That Tweet Why Snap Film Judgments are Negatively Impacted by Cognitive Biases

With the proliferation of social media it has become increasingly difficult to not encounter at least a few opinions about current hot topics when scrolling through your newsfeed. This is especially true when it comes to the latest film releases. Over the past weekend it seemed as if every time I looked through my Twitter feed I was bombarded with preliminary reactions to currently trending movies, such as the popular horror film Hereditary or the box office hit Oceans 8. Recently, during the annual Festival of Disruption, esteemed writer and director David Lynch commented on this abundance of opinions about films on social media, stating that “Unless you’re a poet, words will fail you.”

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