Hold that Tweet! Why Snap Film Judgments are Negatively Impacted by Cognitive Biases

Hold That Tweet Why Snap Film Judgments are Negatively Impacted by Cognitive Biases

With the proliferation of social media it has become increasingly difficult to not encounter at least a few opinions about current hot topics when scrolling through your newsfeed. This is especially true when it comes to the latest film releases. Over the past weekend it seemed as if every time I looked through my Twitter feed I was bombarded with preliminary reactions to currently trending movies, such as the popular horror film Hereditary or the box office hit Oceans 8. Recently, during the annual Festival of Disruption, esteemed writer and director David Lynch commented on this abundance of opinions about films on social media, stating that “Unless you’re a poet, words will fail you.”

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Spoilers in Movie Trailers: Financially Savvy or Box Office Disaster?

Spoilers in Movie Trailers

Movie trailers have long been an essential component of cinema and have been evolving for some time now. A movie trailer’s purpose is to motivate the viewer to see the film when it is released in theaters, typically by showcasing the most exciting moments that will occur in a film. Trailers will often abbreviate or manipulate the order of events shown as a means of avoiding spoilers, which could obviously ruin a viewer’s enjoyment of a film. In recent years, however, it seems as though this wariness of spoiling crucial events is no longer as valued by movie studios.

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