3 Reasons Why Studios Should Reconsider Pressing the Reset Button for Waning Franchises.
On the surface, the recent success of Halloween(2018) appears to be another instance of Hollywood salvaging a once captivating franchise by rebooting and erasing everything save for the beloved premiere entry. The film’s resonance with audiences in the form of earning more revenue at the box office than any other sequel to the 1978 original (and at a cost-effective budget to boot) serves as evidence that rebooting past properties is one of the most potent storytelling tools in a movie studio’s arsenal. More and more film franchises are becoming reliant on this technique. Just this week we will see The Girl with the Dragon Tattoo series receive a “soft” reboot of sorts, as despite featuring the same characters from the American 2011 Fincher film, The Girl in the Spider’s Web will have all new actors and will skip the two sequels of the original story.
Continue reading “Should Hollywood Rely on the Power of the Reboot?”