Why certain genres are more review-proof than others.
In recent years Rotten Tomatoes has become the ultimate judge regarding a film’s quality. This growth reached new heights during the Summer of 2017 when battle lines were officially drawn between studios and the review aggregate site. When the creative forces behind aspiring blockbusters The Mummy and Baywatch publicly stated that Rotten Tomatoes was responsible for killing their films at the box office, the power of the site was solidified. Studies from entertainment research firm National Research Group have validated this claim, as it has been reported that almost all moviegoers are consistently reliant on Rotten Tomatoes scores when forming a movie purchase decision.
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